CTV ad spend is growing, but not like retail media
Martech
AUGUST 11, 2023
Connected TV (CTV) ad spend is expected to reach $25.9 year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV vs. retail media. CTV hit this mark in 2019, while retail media did so in 2015.
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