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Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% in February 2022.

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CTV ad spend is growing, but not like retail media

Martech

Connected TV (CTV) ad spend is expected to reach $25.9 year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV vs. retail media. CTV hit this mark in 2019, while retail media did so in 2015.

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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. Specifically, 10.1% goes toward social advertising, while 9.8% is dedicated to search advertising. Approximately 9.3%

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85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time. Using Social Media to Achieve Marketing Objectives.

Spending 286
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2023 Advertising Media Spending – Executive Summary

Bionic

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion × 0.714 ≈ $ 302.9

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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. Social Media. Social media is an excellent way to showcase your brand’s image. Pay Attention to Your Brand Online.

Spending 322
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Digging into Digital Media Spend

Drew Neisser

Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB International , Mika Yamamoto of F5 , and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what hasn’t, and where they’re focusing when it comes to building brand awareness online. Don’t miss it!