B2B Marketing Exchange

JANUARY 24, 2024

With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Marketing Insider Group

MAY 31, 2023

InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs.

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 132

B2B Marketing Enterprise Management Content Marketing VALS 132

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time.

Social Media 100

Social Media Communities Wiki Work Management 100

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach.

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

EveryoneSocial

FEBRUARY 10, 2023

Just be sure to make all of these benefits clear by including them in your company handbook, on your website, in job listings, and on social media. Invest in professional development opportunities for employees, such as training, workshops, and certifications. Utilize social media. Encourage employee referrals.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Examples 90

Examples Zoominfo Work Management Webinar Metrics 90

Marketing Insider Group

FEBRUARY 4, 2020

How in the world can those goofy social posts by Jill in Engineering get more traction than mine?” And, this little nugget from Social Media Today’s Paul Dunay : Readers are eight times more likely to engage with – yes, it’s true – Jill’s posts than with yours. She doesn’t receive a paycheck for creating social media posts.

Generation 303

Generation Content Paid Search Agency Trust Marketing 303

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. ” LinkedIn Ad Headline Examples: “Elevate Your Career: Exclusive Workshops Inside!” ” “Connect with Industry Leaders: Join Our Network!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

The Marketing Blender

DECEMBER 13, 2022

How to grow your network in 4 easy ways. Whether you’re a recent grad or a seasoned professional, having an expansive and strong professional network is an invaluable asset. Here’s how to grow your network in four easy ways. . Keep Learning: Networking tips for business professionals. See Our Work. . Who We Are.

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns. Online training options for marketers. Time Required: 6 hours split into two live sessions over two days.

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

ClickDimensions

MARCH 4, 2022

This step-by-step guide is based on our experience helping hundreds of B2B marketing teams get social advocacy up and running in their organizations. See how their interests align with your overall social marketing strategy, so you can outline appropriate topics and formats for your program. Start with your social champions.

Ideal Customer Profiles 97

Ideal Customer Profiles Social Media Training Curation 97

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 26

Peer-to-peer Brand Identity Branding Thought Leadership 26

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. What is behind-the-scenes (BTS) content?

Campaigns 89

Campaigns Work Management Content Transparency 89

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. Building Partnerships and Networks It’s not just about the immediate marketing win; it’s also about building lasting relationships. Take Your Cross-Promotion Strategy to Social Media 5.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 82

Communities Peer-to-peer Thought Leadership Webinar Metrics 82

Buffer

DECEMBER 3, 2020

You'll hear directly from Shakivla Todd , Marketing Associate at IFundWomen, and you'll learn: Community tactics to build closer, longer-lasting relationships with your customers How to learn from your community to inform your marketing strategy Where Shakivla finds inspiration for creating social media content for a small business audience?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Social Fresh Conference. Due to popular demand, Social Fresh Conference is back in San Diego this year.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

nDash

DECEMBER 23, 2021

Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference. Social Media Strategies Summit. Host: Rising Media. Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

ClearVoice

NOVEMBER 2, 2018

Go forth and network. Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan. 30-31, 2019. 17, 2018: $299-$2,195.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Brandpoint

JULY 8, 2019

They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. Award categories included community relations, content marketing, influencer outreach and social media promotion.

Conference 107

Conference PR Storytelling Public Relations 107

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Using a paid media campaign allows you to target your demographics, so that your content reaches the right audience.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Spiralytics

MARCH 27, 2024

They can be blog posts, articles, social media captions, website copies, etc. Knowledge of social media – We’re in an era where almost everyone is online. Understanding the nuances of social media platforms and their respective audiences allows you to curate shareable and engaging content.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. Many employees will already be well-versed with social platforms and others not as much. But how do you plan out a social media training program for your employees?

Training 76

Training Social Media Planning Ad Building 76

Litmus

JULY 28, 2022

Karelle Gordon – Marketing Director, Education, Fortune Media. Join us wherever you are, for two action-packed days full of insights, networking, learning and development opportunities–by email pros, for email pros. Karelle Gordon (she/her) joins our Litmus Live keynote lineup as Marketing Director, Education at Fortune Media.

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. It was a great success for both workshop leaders and attendees. Speaker: Zontee Hou , President and Chief Strategist, Media Volery | Head of Strategy, Convince & Convert. Creative content should be: Confident.

Work Management 107

Work Management Marketing Management B2B Marketing Planning 107

Marketing Insider Group

JULY 28, 2015

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. Your tweets and LinkedIn posts are your new networking and brand-building tools. So, take stock of your current social snapshot. So, take stock of your current social snapshot.

Resources 100

Resources Personalization Brand Identity Branding 100

Onalytica B2B

NOVEMBER 22, 2018

Brands have a whole network of influencers right at their fingertips: their employees. Your employees know your brand inside and out and have networks that trust and value their opinion. Attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas.

Planning 266

Planning Tips Top of Funnel Work Management 266

Optinmonster

APRIL 29, 2022

Their network will see the results they got and perhaps be interested in working with you too. Respond to Social Media and Customer Support. When you respond positively to public comments on social media, you show that you’re paying attention to your customers. Teach a Group Workshop.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

EveryoneSocial

DECEMBER 8, 2020

As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization. They will ask for referrals or search online or reach out for recommendations on social networks. . Stronger employee skill-sets.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

ClearVoice

DECEMBER 22, 2019

And can also help you build your network. Here are some ideas to get you started: Freelance communities, meetups, and workshops. Looking through top freelance portfolios in the ClearVoiceTalent Network. Finding freelancers via social media who inspire you. Ask your connections and networks. Probably not.

Network Marketing 89

Network Marketing Class Conference Internet Marketing 89

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. You learn, you network, and you open to new possibilities. Description: 45+ sessions and workshops with practical takeaways on the digital economy. Designers, creatives, and marketers can mingle together to brainstorm and network. Brainstorm, write, network and play.

Conference 106

Conference Creativity Startups Network Marketing 106

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Alumni Status: Access to a network of alumni clubs.

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104