SmartBug Media
APRIL 10, 2023
SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.
illumin
FEBRUARY 6, 2024
SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing requires a subscription.
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SmartBug Media
JANUARY 6, 2023
In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Email is a media-rich medium that allows the marker to communicate with the customer through written content, images, and design.
SmartBug Media
MARCH 18, 2022
Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. What Is an SMS Marketing Platform?
Vision6
DECEMBER 17, 2023
This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.
SmartBug Media
APRIL 26, 2023
With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. But what are the best practices to get opens, clicks, and conversions?
SmartBug Media
JUNE 14, 2022
You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Is SMS Marketing Right for Your Brand? Nowadays, it seems like SMS is driving that B2C relationship.
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