Writing on the Web

SEPTEMBER 19, 2016

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Resources are always a big consideration for small business professionals. What change(s) could have the biggest impact on your business?

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

DECEMBER 11, 2013

You can expand topics beyond your core business services to what truly matters in life. Share via social media – While you should always share your blog posts on social media networks if you want them to be seen by more people, it’s even more important to do so during the holidays.

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Perhaps the focus should be on the customers you want to attract for your business. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. Business blogs can be tricky creatures.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 5, 2013

.’ Instead of “Thanks for attending my webinar, and by the way, here’s the next big thing I’m doing for you,” I got a reminder that a marketing plan needs small daily steps to connect with clients. I’m just saying that one marketing tool isn’t enough, even if it is business blogging.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 10, 2014

Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter. They’ll love you for it.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

JANUARY 23, 2013

I don’t know any business professional who doesn’t struggle to keep up a fresh supply of awesome content for their readers. Find a blog feed that could interest my readers (small business professionals who do content marketing with a blog ). Publish, then update social media sites. Want to know more?

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

JUNE 8, 2010

width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. This ushered in new business success for me and my former partner as The Blog Squad. What do social media sites like Facebook, Twitter, and LinkedIn mean for you and your business?

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# The Smart Way to Get Started on Twitter: Twitter for Business Coaches.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JANUARY 17, 2014

When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. Setting up and using social media. And I’m doing it again. Sending it out for reviews. Follow up with readers.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. S ocial Media. Busy executives want the bottom line.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

NOVEMBER 1, 2010

Tell me what you think: I realized after I watched this that my diagrams are way too small on this screen. Related posts: 4 Time-Saving Tips for Social Media Marketing. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

FEBRUARY 29, 2012

Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. Related posts: Social Networking for Business: What’s Right for Yours? Mastermind Groups: How to use them to grow your business.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

FEBRUARY 21, 2013

I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do. My Business Website: Content for Customers… or SEO? I just attended a week-long writer’s conference in San Miguel.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. You can register here.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MAY 11, 2012

So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right! This kind of careless sourcing is no small matter—it’s drawn some of the biggest controversy Pinterest has ever seen. 4 Time-Saving Tips for Social Media Marketing. Always, always, always pin from the original source.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

SEPTEMBER 7, 2010

Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business. If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business. You HAVE to be on Twitter. But, do you HAVE to this?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business? People want to do business with people similar to themselves. Let me know what you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. And, I’d love to hear from you in the comments about what you think the challenges are, for using the Internet to grow business. Related posts: Business Results from Online Content Marketing?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

This 15 page report is free (a feature) and provides many benefits to small business owners how to blog successfully. How to publish using multi-media tools. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. How much to share. How personal to get. How frequently to publish.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 24, 2010

This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. How to publish using multi-media tools. Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. How much to share.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 12, 2012

It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. As a result, social media outlets are used less to connect and more to keep up.

Social Media 100

Social Media Media Business Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 11, 2013

How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. So how do you build a readership base and continuously gain new readers to keep your blog and your business going. What are they asking you as a business?

Business Blogging 100

Business Blogging Business Eye-Tracking Social Media 100

Writing on the Web

MARCH 7, 2016

Small businesses, however, might find these figures PDA, pretty dawn awful. My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn. S ocial Media. 4 Ways to CAST Your Net. C ontent (compelling).

Statistics 100

Statistics Linkedin Small Business Marketing Social Media 100

Writing on the Web

SEPTEMBER 19, 2012

For a social media site to truly step into the spotlight, it has to have something special. However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100