FMG Suite

APRIL 3, 2020

The best and safest way to stay in contact with your network is to host meetings and check-ins online. The number one thing you must do during this time is to keep your network informed with regular communications via email, social media, and phone calls. Regular social media posts . It’s daunting!

Skype 86

Skype Work Management Marketing Management Webinar Metrics 86

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Quotes From This Episode.

Social Media 86

Social Media Allocation Skype Media 86

Convince & Convert

MARCH 8, 2016

Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. These networks are not created for mass appeal but are targeted to support their audience in learning, sharing, and healing. Social Champions Program.

Social Media 73

Social Media Media Skype Training 73

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 140

Social Media Media Brand Identity Branding 140

Onalytica B2B

AUGUST 7, 2018

Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S. I look up to and respect Ann Handley (Content Marketing) Lee Odden (digital marketing) Neil Schaffer (social media marketing).

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11.

Social Media 113

Social Media Google Media Skype 113

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Wikipedia 100

Webbiquity

NOVEMBER 30, 2017

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 141

Social Media Activities Media Skype 141

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.

Social Media 80

Social Media Social Marketing Skype Media 80

Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

Social Media 168

Social Media Media Skype Social Networks 168

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social.

Social Media 122

Social Media Media Marketing Budget Communities 122

Convince & Convert

SEPTEMBER 15, 2015

HP is a pioneer in social customer service. Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month.

Social Marketing 157

Social Marketing Service Paid Search Agency Skype 157

Sharpspring

JUNE 3, 2021

Use the story in your site’s About sections and use a concise version in social media profiles. You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. To-do: Go to About.me

Personalization 129

Personalization SEO Brand Identity Branding 129

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

APRIL 18, 2013

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Putting Your Social Foot Forward.

Personalization 134

Personalization Skype Brand Identity Branding 134

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10.

Automation 134

Automation Gartner Skype Marketing Budget Creation 134

Convince & Convert

DECEMBER 26, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. ” “Social media makes a big world smaller.” Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

Social Media 137

Social Media Media Skype Twitter 137

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Convince & Convert

APRIL 25, 2014

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. John’s social team’s DNA is based in technology and support , so they build all of these tools themselves. Holy Social! How far down can you bury your call to action?

Communities 134

Communities Skype Social Media Social Networks 134

Convince & Convert

OCTOBER 13, 2015

By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. What’s your one tip for becoming a social pro?

Ad Building 124

Ad Building Skype Curation Communities 124

Convince & Convert

MAY 4, 2015

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. As such an early adopter, Joel learned very early on that social interaction online is fun, and you can meet some very smart, cool people. What’s your one tip for becoming a social pro? joelcomm Tweet This.

Twitter 144

Twitter Facebook SMS Skype 144

Valasys

MARCH 20, 2023

Use Social Media for Job Advertisements. LinkedIn is one popular platform for professional networking and job search. Social media platforms like Facebook and Twitter can also be used. Virtual interviews can be conducted through video conferencing tools like Zoom or Skype. Utilize Pre-Employment Assessments.

Process 52

Process Allocation Effectiveness Budget Programs 52

Vidyard

NOVEMBER 13, 2019

Skyping in space. Honorable Mentions: Confirmit, SmartBug Media. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? Winner: True Influence (in partnership with Arc Media). How far will it go?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 103

Ad Building B2B Business Skype 103

Convince & Convert

JUNE 27, 2014

Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Sheryl Sandberg.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Holy Social! Listen Now .

Personalization 136

Personalization Social Media Skype Blogger 136

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10.

Automation 87

Automation Gartner Skype Marketing Budget Creation 87

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work.

Social Media 50

Social Media Skype Video Marketing Media 50

The Customer

MAY 4, 2020

Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. Think Gary Vee of Vayner Media. Now Just Do It.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. How did you get involved in social media?

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Think Skype. Social – When companies integrate with social networks to spread the word. First, let's look at the types of virality. Think Spotify.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. Skype and Zoom might be the most well-known, but there is a plethora of services that can also be used to hold virtual meetings.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 130

Skype Social Media Work Management Storytelling 130