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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. The post Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? Is that still the case? ” No mention of Twitter.

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Maker’s Mark: PR Debacle or Social Media Genius?

The Point

A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing? We realize we can’t lose sight of that.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Instead create personas of people that buy your solutions or products.

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. The reason for Instagram hiding likes comes down to the negative press that social media has attracted for its adverse effects on mental health. How to Increase Website Traffic through Social Media.

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The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

With one in three American workers now qualifying as a “freelancer” in some capacity — and 50% of American workers potentially being freelance by 2027 depending on which study you believe — the trend seems poised for an even bigger growth spurt. The word 'freelance' is turning 200 years old.

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What is a digital events platform and how can it help you?

Martech

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. In addition to paid media placements, organizers employ email lists gathered at previous events or through other means. Event marketing.

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Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

Not to mention hundreds of millions of views on social media. Other agencies and brands are feeling out the trend. This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. It's not just startups and smaller companies trying out the infomercial trend -- big names like GE are also giving them a spin.

SIC 28