B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. So, if you find yourself wanting to rant on social media, take a moment to consider the results. The Sendgrid tweet incident.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

MAY 23, 2013

.” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. .”

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011. for more on this.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing? Social media is very doable.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.) Your philosophy?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Your business must show up consistently across online platforms, including your website and social media.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 9, 2014

What marketing activities can you do when your product or service isn’t even ready? Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 15, 2013

How to Integrate “Recent Posts by Others” with Your Facebook Timeline by Stikky Media – this is a good post – love the sarcasm! ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Contact us today about our social media services.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

MAY 11, 2015

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). I gather this information from the websites, their social media platforms, from interviews and customer surveys.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. If you don’t understand your industry, you may offering the wrong services, pricing and more.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

JANUARY 25, 2013

Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 4, 2014

If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. It also recognizes the buzz your site pages get on social media. Along came Google, consolidation began to happen, and a growing industry was born.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Don’t accept customer support from someone reading from a script – there are companies that provide better service. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Validate the need for your product or service. The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. Build it and they will come! Some Rights Reserved.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 10, 2012

The About Us page may have a headline “About Our Services,” when it could say “About Our Printing Services” or “About Our Printing Services for Realtors.” When it comes to blog posts that you share with your connections on social media, the post headline is even more important.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 23, 2014

It’s by mapping your customer touch points (read my previous post about this, Improve Service with a Customer Touch Point Map ). Today your customer touch point map should include any social media platforms that you use. Follow and engage with customers on social media. Increase quality communications with your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. We provide blog strategic and tactical planning services as well as blog ghostwriting.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? You actually have a marketing budget. Why isn’t your marketing working?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 6, 2015

Social media platforms, including LinkedIn, have been known to remove features and change the rules. LinkedIn is Software as a Service (Saas) application hosted online. If you need advice on how to better use LinkedIn and other social media platforms, contact New Incite today. LinkedIn marketing social media'

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Social media requires both a use of technology and great marketing messaging.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 8, 2013

It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. But then Google went into social media with Google+. Marketing Soapbox b2b marketing social media twitter' I thought this was a great description.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JULY 31, 2013

It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Your SEO vendor doesn’t designate that their services are done as “work for hire.” Today getting found online is all about offering valuable content that is shared by others on social media.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! Contact us today for more information about our blog services. How can you promote your blog? Here are eight ideas: 1. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

NOVEMBER 22, 2013

But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions. I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! They want interesting and human!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100