The Point

FEBRUARY 24, 2015

By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend. B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices'

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

SEPTEMBER 20, 2010

A blog should be the centerpiece of your social media strategy. Make SEM work harder. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). There are fewer still who do SEM well. Spend more on content and less on media.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

JANUARY 20, 2011

66 percent of B2B marketing budgets continue to be allocated to “traditional” media channels, including trade shows and direct mail; however digital marketing accounts for 8 of the top 10 most effective channels for reaching B2B audiences. • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

The Point

OCTOBER 7, 2014

B2B Marketing Demand Generation Google AdWords Online Advertising search marketing SEM Social Media facebook advertising facebook boosted posts lead generation cards linkedin advertising social media advertising social PPC sponsored updates twitter advertising twitter website cards'

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

SEPTEMBER 17, 2014

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. . • Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Even if a few publishers offer the option, it’s likely that they’d charge a high premium given they’d be eliminating a large number of otherwise quality leads in the process (see above).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Clean up your CRM database.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

SEPTEMBER 20, 2016

Fact is, there’s a lot we can contribute on a strategic level – what’s working for other companies, where to best spend your demand generation dollar – that has nothing to do with more tactical services like media and creative. (TA) HS) SEM (paid search) is one.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

FEBRUARY 4, 2013

* More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

FEBRUARY 18, 2014

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. Social media can play a key role in that it helps spread the word about a particular solution or problem. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

DECEMBER 23, 2014

Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100