Anything Goes Marketing
MARCH 8, 2009
I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. In my new position, I not only manage my own clients but manage clients across an entire segment. How am I doing this? With real stories! Beautiful day! Beautiful city!
Anything Goes Marketing
APRIL 7, 2010
Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Tags: email marketing B2B marketing automation social media data management.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
SEPTEMBER 13, 2009
Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation. The success of email marketing campaigns should no longer be looked at in isolation.
Anything Goes Marketing
JANUARY 27, 2008
Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Does your company have a Facebook group?
Anything Goes Marketing
NOVEMBER 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. Bad data prevents you from further segmenting your database.
Anything Goes Marketing
NOVEMBER 15, 2009
To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). The result was better than Eloqua could ever have expected.
Anything Goes Marketing
JUNE 29, 2009
Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. The 10th point is using social media to deliver an automated, personalized experience but this concept is still in its infancy.
Expert insights. Personalized for you.
100 
Let's personalize your content