KoMarketing Associates

SEPTEMBER 8, 2021

This is followed by SEO (16%) and search (16%). That being said, the majority of marketers (73%) also stated that they will be creating the most content for social media in the year ahead. Video (32%), webinars (21%) and SEO (19%) also made the list. Marketers’ Growing Use of Social Media.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Take Advantage of Organic Social Media Features. Social Media Stories. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Read more: How to make your next webinar look more professiona l.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). No, seriously.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Enlist influencers to show the benefits of your product or service through a review, by producing content for your social channels, or by sparking discussion on social media. Why is attribution important in social media marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. They recommended Google Trends as another keyword-generating tool.

Google 96

Google Keywords FAQ Custom Publishing 96

Search Engine Journal

DECEMBER 7, 2022

Learn how to tap into each social media platform's algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.

Social Media 98

Social Media Traffic Organization Google 98

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Search for Zoom and click on the Zoom app.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 92

Webinar Metrics Demand Planning Promotion 92

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1). also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. This model is called the Content Model, because it’s been used by the leading media companies and the best content marketing programs on the planet. The content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

markempa

AUGUST 18, 2010

Join me tomorrow (Thursday, August 19) for a complimentary live webinar with MarketingSherpa's Todd Lebo and Jen Doyle on “How to Generate Leads Using Search and Social Media” Here's a chart of how Marketers are currently using Social Media. Top 5 practices for integrating search and social for lead generation.

Social Media 120

Social Media Webinar Metrics Generation Media 120

Search Engine Journal

MARCH 15, 2023

The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] appeared first on Search Engine Journal. Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event!

Webinar Metrics 91

Webinar Metrics eCommerce Marketing Strategy Marketing & Strategy 91

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Search Engine Journal

APRIL 21, 2023

Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal. Which new channels can you add to your marketing mix to maximize ROI?

Advertising Channels 79

Advertising Channels Trends Brand Identity Branding 79

BenchmarkONE

NOVEMBER 9, 2022

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Content Standard

MARCH 9, 2022

For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Marketing Insider Group

JANUARY 29, 2024

Analyze the relevance, search volume, and competition for these keywords. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Outlining Blog Posts A well-structured blog post is a reader’s delight and a search engine’s friend.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Webbiquity

APRIL 14, 2020

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The key takeaways: The top three tactics are the same for both tech and non-tech marketers: hosted webinars, content creation, and search ads. Overall Budget Impacts.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. Unfortunately, traditional methods of social media analysis are no longer working. Source: NetBase Quid. Virtual and augmented reality technologies.

Social Media 101

Social Media Social Marketing Trends Media 101

Martech

MAY 12, 2022

Today, people can pass links easily, share them on social media and check on their phones. I have been searching on the web for COVID-related things, like my closest Walgreens, where I can buy in-home testing kits, tissues and Robitussin and everything I need to get through this. Search is one of those tools to recognize intent.

Intent 101

Intent Account Based Marketing Bombora Intent Signal 101

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. I invite you to B2B Webinar Best Practices. What is a Webinar? Offering a Free Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Choose a topic and a headline that has great search potential. For instance, we did a webinar about Google analytics. Shoot a one minute video to describe what people will learn in the webinar.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78