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Snapchat doesn’t want to be another form of social media

ClickZ

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. Validation stage. To view it in GA, look under Acquisitions. Direct traffic.

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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. And when you say you want to work with Black creators you mean that and it’s not just during Black History Month,” she says.

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What Is Earned Media?

ClearVoice

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?