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How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

X number of people are searching about Y = write an article about Y if it’s vaguely related to your area of business. Video is one example of content that’s widely shared on social media. Bring More Traffic to Your Site and Better Talent to Your Team. Discovering Your Audience’s “Why”.

Intent 291
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. You can have great SEO, referrals, and reviews, but if your site is not engaging , there is a high chance the visitor will leave the site before thoroughly evaluating what you have to offer.

eCommerce 294
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Social Media SEO: How To Incorporate Social Media Into SEO Strategy

Optinmonster

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing. Quick Takeaways.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Pin Boards are categorized for easy searching and finding. Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

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66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

KoMarketing Associates

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.