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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169
Social Media Social Marketing Enterprise Management Marketing & Strategy 169
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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

OCTOBER 13, 2023

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal , and AdWeek.

Planning 130
Planning Top of Funnel Content Marketing PPC 130
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