Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. Marketing teams will spend $135 billion on digital marketing collateral. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

APRIL 16, 2015

search, social media, events, thought leadership). Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Who exactly is your buyer and where are they on the buyer’s journey? It’s not always about providing branded content. Understand how your buyers like to consume content.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

APRIL 21, 2015

The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. Today’s search yields an impressive 1,740,000,000 results. Do big data marketing analytics really work? .

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

JANUARY 8, 2014

Ephemeral Media. “Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” ” 3. .

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. There have been some pretty radical changes in the world of digital marketing over the last 15 years.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

SEPTEMBER 4, 2014

Bennett manages the brand, consumer marketing and media relations at SurveyMonkey, including partner’s internal and external communications and consumer marketing programs. SurveyMonkey has revolutionized the way people give and take feedback making it accessible, easy and affordable for everyone.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Across the board, high growth firms used online tools and techniques at a higher rate than average firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

MARCH 5, 2015

There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. The current state of marketing technology is organized around marketing channels, not buyers.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

NOVEMBER 18, 2013

Take full advantage of that opportunity by creating high-impact content that is optimized for search, reflects a deep understanding of your buyers, demonstrates your brand aspirations, drives conversions, and promotes engagement and virality.” Repurpose, repackage, and recycle. Amplify your content through multiple touch points.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” “It’s true that a channel based on intent is not the right choice to acquire new customers; if they haven’t heard of you, they won’t search for you. ” 2. ” 10.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 4, 2015

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Engagement – Engage potential customers on social media, a blog, or your company website. In the past, Sales could control the flow of information to some degree.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . Matt holds a MBA from the Harvard Business School and a B.A.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Try Facebook Graph Search. Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Since people are shopping on their phones, make it an option to search for coupons for your products. Social Media Examiner ). to learn more. Offer onsite mobile coupons.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JULY 2, 2013

Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Social Media Examiner recently conducted an industry report surveying more than 3,000 marketers on the value of social media marketing. 69% of marketers use social media to gather marketplace intelligence.

Social Media 100

Social Media Social Marketing Media Lead Ranking 100

Crimson Marketing

MAY 1, 2015

Searches for the term “social selling” didn’t explode until 2011. 54% of salespeople closed a deal as a direct result of social media #socialselling Click To Tweet. Social Selling will become a reality. . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing.

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. That insight delivered surprises.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JANUARY 29, 2014

Link directly to featured products from your emails — don’t make them search your site. Social Media Today ). Try this instead: Design purchasing tools with small-screen ease-of-use in mind. The post Are You Losing Out on Successful Mobile Marketing Campaigns? Infographic] appeared first on.

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100

Crimson Marketing

OCTOBER 21, 2013

Social media networking. Tell search engines which page is preferred (in case of duplicates). Tell search engines which page is preferred (in case of duplicates). HTML tags tell search engines what the page is about. Richer search results. Better search rankings. Post as a guest on high-ranking sites.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100

Crimson Marketing

NOVEMBER 26, 2013

42% of European consumers carry out web searches on their mobile devices in stores. 80% of companies do not measure the ROI of their social media. CMOs today face mounting pressure to deliver above-marketing growth, manage growing amounts of data, and adapt to a rapidly changing technology landscape.

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100