B2B Memes

JUNE 16, 2011

Through the fragmentation of media, it’s easy for believers to find plenty of sources that confirm rather than challenge their ideas. Faced with such questions, I tend to throw up my hands in despair and fall back on a selfish impulse: “This is my search for truth here. You can take it or leave it.”. Truth-telling is transactional.

Leads 100

Leads Lead Marketing Qualified Leads Process 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. Joel’s take on this is that “content creation can be a humiliating process.”

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. Joel’s take on this is that “content creation can be a humiliating process.”

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

MAY 6, 2011

As with any other product, obsessing over details and searching for and correcting flaws won’t do any good if you never ship. But increasingly in the social media era, timely publication is a critical component of great content. Insist on finishing. Others will want to get home in time for supper.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

JANUARY 18, 2012

So when I found in my e-mail this morning an invitation from this site’s host, Siteground (an excellent provider, by the way, if you’re in search of one), to speak out on the subject, how could I refuse?

Wikipedia 100

Wikipedia Analysis Media 100

B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. In it, he offers data showing that bestsellers on Smashwords run long, and that “readers go out of their way to search out and purchase longer e-books.”. It’s a handy rule of thumb, but not an iron-clad rule.

Twitter 100

Twitter Rules Social Media Purchase 100

B2B Memes

JULY 14, 2010

The power of new media is the way it enables the audience to challenge the creator. This balance seems to be what Yahoo VP of Media Jimmy Pitaro is after in the company’s news blog, The Upshot. The same audience whose searches drive the algorithms also want the human touch in their content. But they do care.

Curation 100

Curation Tagging Search Marketing Media 100

B2B Memes

SEPTEMBER 30, 2011

In the era of search-based inbound marketing , advertisers no longer really need third parties and their lists of subscribers. Commodity Content, Demand Media, and Quality. What ad sales staff are reduced to doing is essentially selling marketing materials—it’s the only thing left that still makes sense to advertisers.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100