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Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

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Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. Besides using feedback forms on your website and search as Click Z suggested, perhaps you can use blogs, third party review sites (eg: sites that you partner with), or an email a friend feature. What is a CGM?

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. We typically use query strings to track other channels as well as paid search and banner ads. Cross Promote Across Your Social Media Sites. Do you think it’s just a fad?

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Now search for your competitors.

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Email Tips for the New Year Part I

Anything Goes Marketing

This is very easy to do and worth testing Use the search engine optimization terms that drive the most traffic to your site within your subject lines. This is also easy to do by examining the search terms from your analytics program. Consider using social media sites like Facebook and MySpace to grow your lists.

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Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Tags: email marketing B2B marketing automation social media data management.

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Anything about marketing - top 10 marketing blogs

Anything Goes Marketing

Micro Persuasion Steve Rubel explores how social media is transforming marketing, media and public relations. Search Engine Watch Blog 6. PS - Remmeber to use Technorati to search for blogs and/or items of interest. Signum sine tinnitu--by Guy Kawasaki Entrepreneurship, marketing, venture capital, & evangelism 4.

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