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K’s Top Five for the Week – February 6

Agile B2B Copywriter

Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. Blogs are the original social media. Do you find these weekly roundups helpful? Thanks! loved this post.

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K’s Top Five for the Week – February 13

Agile B2B Copywriter

The world of search is changing too. Google and Bing are now saying social media is a factor in their rankings. The current relationship between companies and consumers via social media and email is unsustainable. B2B Marketing Email Marketing Social Media Marketing Top Picks social media marketingTweet Hope your week was a good one! Mine was certainly busy.

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K’s Top Five for the Week – October 1

Agile B2B Copywriter

This week’s other choices give some good data about who’s on your targeted social media site, how to avoid direct mail mistakes and discuss what “engaging” content means. Do You Really Need to Write for Search Engines? Regular” online writing won’t really cut the mustard if you want someone to be able to find you via search. Social Media Demographics: Who’s Using Which Sites?

Search Engine Marketing is Legion


I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. In that chat, I learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. year-over-year. Baidu has 54.3 percent.

Your team is the best content source for search


So, don’t duck your staff when your aim is to win at search. Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. If you chop up the longer corpus into verticals, you’ll do much better in search. Admit it.

You can only win search by winning social


Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. The post You can only win search by winning social appeared first on Biznology. Like this post?

Search and Social Lessons from the Zenith Social Media Marketing Conference


Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” The three played off each other adeptly, alternately focusing on the social, technical, and content-driven aspects of search.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.

21 Spectacular SEO and Search Marketing Stats and Facts


Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? General Search and Google Stats and Facts. 1.

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Search Localization Changes Everything

KEO Marketing

Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. Here are some suggestions for being ranked higher in local search results. 1) Upgrade your Google my Business local business listing. Local SearchGoogle has released version 3.0 of Google My Business.

Will your job search survive your social media activity?


It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. As you might imagine, LinkedIn is the top social media recruiting platform.

Using Web Analytics and Search Marketing for Better Decision Making


Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How leading organizations assess their search marketing.

Is SEO Dead? Long Live Social Search!

B2B Marketing Insider

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Often, however, basic search is only a crude indicator of intent.  It’s designed by the masses, and therefore it’s often wrong. The next generation of search will be informed by social—sometimes referred to as social search.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.

You’re doing a terrible job with search and social


My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Social Media is an Afterthought. You’ve a Chequered Past. And why?

What is Social Media Marketing?


Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), Driving Search Traffic to Your Company’s Website. The post What is Social Media Marketing?

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Second, optimize news releases themselves for search.

12 myths vs. reality on Search Engine Optimization (SEO)


Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.  also)–and is growing too.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and resources that most companies figure they can live without.

How to achieve pure search results

grow - Practical Marketing Solutions

In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. Your path to pure search results. Ironic, isn't it?

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Trade Show Appointments. properties).

The business of reviews and search and for small hotels and restaurants


While my experience with doing business, keeping connected, sharing my experiences live via social media, and the immediate feedback loop and power of writing reviews, live-tweeting, and live social media sharing when you’re abroad, as restaurateurs, hoteliers, diners, and hotel guests, is limited in this particular scenario, I do have some influence and expertise in the space.

New insights on the future of search, privacy and the inevitability of social media

grow - Practical Marketing Solutions

Social media is inevitable. ” “Bing is blending search results with the social graph. Web search is a needle in a billion haystacks. Blending search with relationships can make the search warmer.” ” “Apps and search will be merging to create entirely new offerings. Apps Apps keep search in context. Do the unexpected.

Social Media, Conflicting Data, and the Search for Truth

grow - Practical Marketing Solutions

”  Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. ” They just looked at me with blank stares. Tweet.

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

Most B2B vendors have already optimized their websites for organic search engine rankings. With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. Check it out

Have top influencers author your sites to appease Google search


It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Google Hummingbird is eHarmony for Search ( Good for you, bad for online business.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so.

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Klout innovation will power search engine results

grow - Practical Marketing Solutions

In a radical turn for the company, Klout will enable targeted and specific “influencer” content creation though an initiative called “Klout Experts” that will begin showing up as the lead items in Bing search engine results. Your activity through Klout can propel you to the top of organic search results. Influencers and search. You read that correctly.

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page).

Paid Advertising 101: Understanding Search and Display Advertising


Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Search Essentials – What You MUST Know from Paul Gillin. SearchCap: The Day In Search, March 6, 2013.

Voice Search Strategy: What Marketers Need to Know Now


Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy? As people use voice search differently, the way they search in general is evolving. That's great. Just saying.).

How Engaging Content Helps You Improve Your Search Rankings


There are  hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results?

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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Social Media Myth. Will social media have an impact? It’s Simply Too Hard to Fake Social Media.

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

“Paid search is slowly failing B2B marketers.” For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Consider a search for B2B lead generation.

Searching For Content? Start Looking In.


Proactively addressing supposed negatives up front in a blog or social media post can allay those fears. Fret not. Even the most harried marketer holds the key to fast-but-fabulous content creation, right at your fingertips. It’s a lesson you can learn from your dog, because where does he hide his best treasures? In the backyard. You don’t even need a shovel; you just need to look in.

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Feed the beast: 7 practical tips to improve your blog’s search ranking

grow - Practical Marketing Solutions

There’s plenty of talk about the future of search and whether it’s as important as it used to be.  People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business.  Here are seven ways to look down on your competitors on search results! 1.