SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Retailers re-energizing their in-store footprints will not only offer brands and agencies better media performance, but will attract bigger marketing budgets, and most importantly, drive shopper value.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Spiralytics

MARCH 27, 2024

They can be blog posts, articles, social media captions, website copies, etc. Build an appealing portfolio to show writing samples. Knowledge of social media – We’re in an era where almost everyone is online. Some are great at creating social media postings, while others specialize in technical writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Sample 88

Sample B2B Marketing Planning Content Marketing 88

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. They are responsible for editorial, fan engagement and programming strategies for all of the channels.

Social Media 93

Social Media Media Multi-Channel Content 93

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. billion—that’s how big the global influencer marketing industry was in 2022.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. The easiest way to see Google+ in numbers. 3) Friends+Me.

Google 154

Google Tools Best Practices Planning 154

Hinge Marketing

JANUARY 10, 2022

From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. About the sample. The first figure shows the proportion of each industry represented in the overall sample, as well as the size of organizations. About one in three firms in our sample earned that distinction.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

SWOT 87

SWOT Paid Content Analysis Social Media 87

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. So the headline seems clear, posts on social media containing a link seem to perform worse. It’s a difficult question to answer.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

DECEMBER 4, 2023

But what if the recipient has forwarded the email, or has posted the link to social media? Very soon afterward, customers reported the phone would lose its network connection when held in the left hand. What if your emoji-powered emails are also sent to messaging apps or posted to social media and end up creating a mess?

Work Management 110

Work Management Marketing Management Marketing & Strategy Marketing Strategy 110

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 142

Buy Brand Identity Branding eCommerce 142

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Examples 140

Examples Campaigns Design Planning 140

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content.

Social Media 74

Social Media Practices Allocation Media 74

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. At more than 774 million members, LinkedIn is the world’s largest digital professional network. Add work samples where relevant. Grow Your Network. Here are some tips for growing your LinkedIn network. Look at employer pages.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Martech

MARCH 31, 2022

The resulting digital media presence is a tempting opportunity for advertisers. Read next: Best Buy announces in-house ad network. Beyond that, Walmart also lists their presence on social media and around the web on other sites. Walmart boasts penetration in 90% of American households through in-store and online retail.

Sample 94

Sample Touchpoints Amazon Advertisements 94

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. To view video samples of his keynote speeches, interested parties need to fill out a contact form to obtain a password.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. Links to Social Media. 10-20 Writing Samples. While 10-20 writing samples is a good average to aim for, don’t lock yourself into a certain number. .

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Sprout Social

FEBRUARY 17, 2022

Social media. Network with influencers and potential partners. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience.

Template 130

Template Email Marketing Blast Campaigns Planning 130

ClearVoice

SEPTEMBER 15, 2023

Essential Traits of a Marketing Copywriter Hiring a skilled marketing copywriter means you need to look for several key traits in your candidates, including: Strong Writing Skills Your candidate’s writing samples should offer persuasive copy that engages your target audience. Social media posts? Marketing emails?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Buffer

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands.

Planning 75

Planning Paid Search Agency Business Sample 75

Optinmonster

APRIL 29, 2022

Their network will see the results they got and perhaps be interested in working with you too. Respond to Social Media and Customer Support. When you respond positively to public comments on social media, you show that you’re paying attention to your customers. Offer Samples. Create an Experience.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Webbiquity

JUNE 15, 2021

Generally, people accept recommendations from their network more readily than advertising by the brand. A referral program that encourages happy customers to recommend your brand to their network draws in new customers whom you may not be able to reach otherwise. Similarly, SnackNation offers a free sample box of its products.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Learn More: 10 Key Roles of a Social Media Manager in 2020. Social Media Marketing.

Marketing Automation Services 103

Marketing Automation Services Advertising Agencies Work Management Marketing Management 103

Hubspot

JULY 22, 2019

In the next few years, we're going to continue to see a decline of TV viewing -- and with it, a steep drop-off of traditional TV advertising in favor of using digital media as the preferred advertising platform. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Why the shift?

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. We know you probably wonder why we are talking about Instagram only and not any other social media platform. What were the results?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

MARCH 7, 2024

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Webbiquity

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Showcase reviews: RazorSocial, Buffer Social, BuzzBlogger, Rebekah Radice.

Facebook 100

Facebook Tools Work Management Best Practices 100

SmartBug Media

JULY 25, 2022

You don’t have time to launch a paid media campaign at this point, and buying lists is out of the question. Hack: Have everyone in the company share the event with at least 100 people in their network. Your team can then share the published content to their social profiles right from the platform. Graphics for social media.

Lead Gen 98

Lead Gen Lead Ranking Lead Scoring Leads 98