Biznology

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. Shipping and supply chain management is often managed by AI software. The email newsletter you’ve been doing every month?

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The Stratification of Social Media Listening

Biznology

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Five years ago, social media listening was all about crisis management–and Radian6. Why should you care?

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Toyota launches a social network for drivers

Biznology

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

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Where is B2B data-driven marketing headed?

Biznology

Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Look at e-commerce and social media,” he says. “B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco.

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B2B data decay and list rental – buyer beware!

Biznology

Contact media sequence and frequency. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Creativity.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Really big.

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Top tools to keep your contacts in order. in theory

Biznology

Aside from doing Google Now and Siri better than anyone else, tracking packages, birthdays, appointments, and even the top social media posts that all your prospects and friends already expect you to have seen, it goes through your inbox asks if you want to add them to your contacts and all that other cool stuff.

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