WriteSpark

DECEMBER 16, 2008

Sales Materials. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Case Studies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

AUGUST 12, 2008

Sales Materials. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Case Studies. Content Marketing.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

DECEMBER 7, 2010

Ideas from the writer’s broad experience can improve your sales materials and marketing messages. And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Ideas from the writer’s broad experience can improve your sales materials and marketing messages. And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

AUGUST 19, 2008

Sales Materials. Social Media. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Marketing, sales, or public relations groups. Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

NOVEMBER 11, 2008

Sales Materials. Social Media. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

SEPTEMBER 7, 2010

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

JANUARY 19, 2010

Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

JULY 6, 2010

Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

AUGUST 13, 2013

It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

AUGUST 13, 2013

It's easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

OCTOBER 28, 2008

Sales Materials. Social Media.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Case Studies. Content Marketing. White Papers. Working with Writers. Whats the Difference? Twitter Updates.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

JUNE 12, 2012

According to an Eccolo Media survey of IT buyers, ". It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

According to an Eccolo Media survey of IT buyers, ". It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120