Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Social Media Acquisitions Marketing Automation Services 120

Scoop.it

MARCH 26, 2020

Collaboration with your social media team. Arranging interviews and responding to media inquiries. Many people still see content curation just as an act of sharing third-party content to social media. With Content Monitoring, you can create content feeds based on: RSS feeds. YouTube channel uploads. Social media.

Curation 74

Curation Press Paid Search Agency Content 74

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Why Does the Best Times to Post on Social Media Matter?

Social Media 105

Social Media Media Best Practices Youtube 105

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. Search engines use it to display it in search results and their algorithms use it to determine what your blog post or page is about.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 21, 2011

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck). 10 Sloppy Social Media Mistakes. 10 Sloppy Social Media Mistakes.

Social Media 28

Social Media Media RSS Click Rate 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

EMagine B2B Blog

AUGUST 19, 2014

5) You Are Not Coming Up In The Search Engines: You should have a search engine/online marketing strategy in place. New designs that offer an RSS feed on your homepage can help make it easier for visitors to view your content, Is your website missing a blog?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. You could probably create an RSS feed from this URL as well and then display this content in real time. Tracking Twitter as a Source of Web Traffic. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. Intimacy: This is measured by looking at the search terms used to find your site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

NOVEMBER 16, 2009

Please share with your friends and followers: Related posts that may interest you: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers Social Media with Email Marketing – is it the Super Combo? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Marketing Insider Group

MARCH 7, 2021

You can also add RSS feeds to get content from the websites you regularly visit. DrumUp is also a social media management tool that lets you schedule and share content via the platform. Hootsuite is still my top choice for social media scheduling and sharing. Images are free of Copyright restrictions.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). The RSS feed is: [link].

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Industrial Marketing Today

MAY 21, 2010

Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. I use it to research key words/phrases that people are using to search for answers to their particular problem. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JUNE 15, 2010

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves. Conversion forms convert traffic into leads.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

DECEMBER 12, 2011

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. 11 Ways to Optimize Your Podcasts to Show Up in Organic Search. Optimize Your RSS Feed.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 1) Blog posts are naturally optimized for organic search -- and longer lasting!

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JUNE 8, 2010

Whether it is checking out the competition or evaluating the traffic and rank of a blog that you are considering partnering with, an SEO extension is a must-have for any marketer. Regardless of which SEO extension you install, make sure it gives you important information such as traffic estimates, backlinks and online authority.

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Hubspot

NOVEMBER 18, 2011

It Has No Followers: As with any social media presence , building up a solid base of followers is key. Leverage the opportunity to highlight specific promotions, incorporate videos (it's as simple as adding a link to a YouTube video), and leverage an interactive 'product and service spotlight' such as the one from PepsiCo pictured below.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28