Media, RSS and Traffic - B2B Marketing Zone

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media

Social Media ROI Lead Ranking RSS

Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media

Social Media Social Marketing B2B Marketing Personalization

B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

Three steps for B2B marketers to build a personal social media presence

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