Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Tomorrow People

OCTOBER 27, 2020

Return on Marketing Investment (ROMI). Zoom-in On Immersive Media. consumers and 80% of UK consumers say they're consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption. ” Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Valasys

JUNE 25, 2019

For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

SmartBug Media

MAY 2, 2022

Digital advertising and paid media can be a great way to supplement your inbound marketing efforts. Although marketing is not an exact science, the data and analytics gained from accurately tracking marketing —such as paid media campaigns—can greatly help your future marketing efforts become more accurate. Let’s discuss.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Marketers can run A/B tests on everything from web layouts to titles, subject lines, blog posts, and emails.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? I see Microsoft at the forefront of digital marketing in the next 5 years.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Guest post by: Romi Mahajan, Blueprint Consulting. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 12, 2019

The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

JUNE 10, 2019

ABM is about leveraging omnichannel marketing in order to acquire new prospects & engage with the existing ones, while measuring metrics such as in-situ funnel conversions & Return on Marketing Investment (ROMI) make more sense for running & improving ABM campaigns.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 18, 2019

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. This is where defining & measuring the Social Media KPIs becomes paramount. LinkedIn KPIs. Source: Sophisticated Marketer’s Guide to LinkedIn). Source: Statista ).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

ViewPoint

JUNE 28, 2018

Just three: Agree on your market, media and message. If you have defined your market, media and message and if you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. Companies with optimized sales and marketing organization achieve results by doing three things well.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). The post 5 Advantages of Market Basket Analysis in B2B Marketing appeared first on Valasys Media.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

OCTOBER 8, 2019

Almost all of them provide free trials, a wide array of email templates, social media integrations & email scheduling. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Customer Experience Matrix

MAY 17, 2007

And I quote: “Recent Aberdeen research indicates that Best-in-Class organizations utilize “customer lifetime value” metrics in modeling and predicting which mix of customers, products, sales, marketing or media channels will help them to best achieve revenue targets and goals.

Studies 120

Studies ROMI Class Click Rate 120

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

OCTOBER 24, 2019

Learn more on: How to Assimilate Competitive Benchmarking in Social Media. Benchmark Your Performance : The marketers need to competitively & otherwise benchmark their endeavors against some of the best intra & inter-industrial practices. Oftentimes, we are myopic to the best marketing practices prevalent within our industries.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Marketing Insider Group

JANUARY 31, 2013

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Successfully navigating the social media/social community landscape is a huge factor in influencing a customer’s technology purchase. The power of “social selling” is a great example.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Valasys

AUGUST 1, 2019

According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. Just like the other social media platforms such as Facebook & Instagram, the LinkedIn algorithm prioritizes relevant content which can engage the prospects and deliver valuable insights.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

MARCH 25, 2020

A data-driven decision making and follow-up strategy allow marketers to align with their core business objectives better while simultaneously focusing on optimizing the Return on Marketing Investment (ROMI) from individual campaigns. The post How Virtual Event Marketing Benefits B2B Businesses appeared first on Valasys Media.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Content Marketing Institute

APRIL 23, 2018

Another way to approach performance data tracking is to consider the most common KPIs for each type of content you create – email newsletters, website articles, social media content , etc. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Click to enlarge. Keep tabs on your competition.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Conclusion.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 12, 2019

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Also, the ABM partners will benefit from the greater ROMI which will encourage them to focus on the marketing of brands who believe in intent-based targeting.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Thus, Twitter is an indispensable part of making or breaking a successful social media campaign. Content Performance : The marketers should always analyze how their content is performing on social media.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Account Based Marketing 40

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. That’s why we connect freelancers with growing brands who need talent like you to power their content marketing and media channels.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52