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B2B Tech Buyers Like Social Media

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Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. . 

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New FTC Disclosure Guidelines for Testimonials and Endorsements

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Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers.

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How Services Firms Grow with Online Marketing (Guest Post)

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Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. by Sylvia Montgomery.

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Do You Need a Specialty Copywriter?

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And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Writing and managing short-form social media content has become a specialty for some writers. Your project requires a specific writing style.

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Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Writing and managing short-form social media content has become a specialty for some writers. Your project requires a specific writing style.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. by Sylvia Montgomery.

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The Value of LTRs with Freelance Copywriters

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And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.