Sales Engine

MAY 22, 2016

First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. Sales Engine CEO, Paul Rafferty with author Neil Rackham.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Sales Engine

JUNE 13, 2016

Resources must be allocated to build the processes, teams, and strategies that will be the foundation of the content department. Content Distribution: This person works relationships with media, channel partners and paid media to promote content that attracts new audiences. Science means having a method.

Allocation 120

Allocation Content Demand Generation Agencies Work Management 120

Sales Engine

OCTOBER 2, 2015

Just look at the stats from the Content Marketing Institute’s 2015 B2B Benchmarks, Budgets, and Trends report : 70% of B2B marketers are creating more content than they did one year ago 86% of B2B companies say that they are using content marketing. Shifting resources to marketing is more than a project. And it starts now.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Media math is different. In media math, 100% of the companies in your market are either in buying mode or they’re not. It’s just that the math is bad.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120