Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JANUARY 2, 2014

Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. B2B Content Marketing Research Social Media'

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Paul Gillin

AUGUST 9, 2012

When seeking updates on a breaking news story, Twitter is often a much better source than the traditional media. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 16, 2012

In-line analytics overlays visitor activity directly on the published page, making it simpler to identify trends. We need a solution that works as well in resource-constrained environments as in resource-advantaged ones.” Surveys and user comments can be quickly added to content and made part of the published page.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50