Industrial Marketing Today

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? I was curious to find out if these trends held true for the industrial sector.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it.

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E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel. They’ve done a terrific job of creating an industrial website that is a valuable “go-to resource” with detailed but intuitive product selectors and configurators that integrate well with their online store. Manncorp Inc.

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5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Read full article….

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It’s a way for organizations to further their role as a resource to their audience. Maybe it’s my M.A.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Resources

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Integrating Social Media and Mobile. Even though work-related usage of social media is low among industrial professionals, it is here to stay.