Biznology

DECEMBER 28, 2016

Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation. McDonald’s used social media to give away products related to the commercials they aired throughout the game.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. She was defenseless.

Social Media 80

Social Media Media PR Work Management 80

Biznology

FEBRUARY 25, 2019

One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%).

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

MARCH 19, 2019

We’re expanding our editorial team and focus to address a broad range of business and technology topics and trends including AI, AR/VR, big data, blockchain, content marketing, customer experience, digital marketing, data security and privacy, eCommerce, the future of work, IoT, mobile, robotics, search, social media, and more.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some trends to take notice of that could be positive developments: We, as a global people, are being forced to come together. For example, we in the U.S.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

OCTOBER 7, 2015

The site lists trending topics on the side of the page. This time, I entered in “social media,” “marketing,” and “blogging.” Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media. Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

JUNE 10, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Biznology

AUGUST 30, 2018

Providing the appropriate information and resources to buyers when they need them in the channels they prefer means you’ll need different messages for different individuals delivered in different formats. It’s the focus of the 2018 Gartner Sales & Marketing Conference — so it’s a trend to watch in 2019. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Biznology

FEBRUARY 2, 2017

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. I caught up with Anthony in Singapore in November, and learned about his ambitious plans. Thanks, Laura!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

APRIL 18, 2014

.” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most leads. Yes, if you stick with it, a picture will emerge over time, and the trend lines can be valuable.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

NOVEMBER 9, 2015

At the same time, I see how the dealers’ time and resources have limited their exposure to and understanding of the opportunities being missed. However, they would do well to master the challenges of a rapidly changing digital landscape while expending energy, and redirect some resources to stay current with trends.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Biznology

APRIL 1, 2016

My client rattled off all sorts of evidence for why social media was becoming the new force in providing customer support. Customers go to social media, rather than to our company’s website, he concluded. Shouldn’t we move all of our investment to social media?” But my answer was “no.”

Allocation 80

Allocation Paid Search Agency Social Media Marketing Websites 80

Biznology

JUNE 11, 2020

The trends will reverse, curves will be flat and then decline: The only people wearing masks in banks again will be robbers. But I have spent much of the last 20 years looking at early-stage technologies and trying to spot trends that hint of the sort of world-changing events that John Naisbitt labeled as Megatrends. Zooming Ahead.

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? Photo credit: Wikipedia.

PR 80

PR Tips Public Relations Work Management 80

Biznology

MARCH 5, 2014

In 2014, mobile marketing will shift focus slightly based on consumers’ increasingly split attention when it comes to media use. The ease and small size of smartphones and tablets mean that consumers are often using them while enjoying other media – like television watching or even working on a laptop. Deliver quality.

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Biznology

AUGUST 28, 2013

Seasonal trends. Establish yourself as an expert by commenting on trends and breaking news in your industry. She specializes on the topic of small business tips and resources. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing'

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

JULY 28, 2014

Twitter is tapping into all these trends and human-internet nature quirks and the result will be a stronger network for marketers that certainly rivals Facebook’s offerings. She specializes on the topic of small business tips and resources. B2B Marketing Social Business Social Media Marketing'

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

DECEMBER 12, 2014

They should be examined over time: it’s the trends that are of value here. If you have resources in-house for developing great content, use them. Social media amplifies your blog posts, email marketing highlights your social media activity. As patterns emerge, you can decide how to reallocate your resources.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Content Marketing Planning 80

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

JULY 13, 2012

Armed with that knowledge, you can begin to aggregate content , using a variety of tools to help you track trending topics and gather links to content that’s already published and relevant. (We’ll It can be a 250 word blog-post that comments on an industry trend affecting your target audience.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

MARCH 19, 2014

Mass media has taken a hit over the last several years, and undoubtedly old and new forms of advertising will co-exist for some time. But viewing patterns are changing quickly, even as old media companies cling to the 30-second spot. Nevertheless, these events occur just once a year, and brands put enormous resources behind them.

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

Biznology

JUNE 19, 2014

Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Mobile ad spend will continue to track this upward trend in mobile traffic. All Media is Digital. Media is the vehicle for that. Mobility is very much at the heart of culture right now. What am I doing?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

AUGUST 6, 2012

Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. At IBM, we run residencies in which our top SMEs come together for blogging and social media training. Blogger Outreach.

Google 80

Google Ad Building Domain Blogger 80

Biznology

SEPTEMBER 25, 2012

That said, I don’t want to start sounding like Anne-Marie Slaughter in her controversial article in The Atlantic, Why Women Still Can’t Have It All — because in the world of social media, many hands make light work! 2012 Top Social Media Celebrities: Watch Their Tweets & Like Their Facebook Posts!

Business 80

Business Twitter Work Management Social Media 80

Biznology

APRIL 25, 2013

So how can small business owners make the most of this trending social media app? She specializes on the topic of small business tips and resources. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. Here is how to get started. Photo Source).

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

NOVEMBER 19, 2013

Google just wants us to spend less time trying to game the system, a system that can still be gamed if you pour enough raw resources, intellect, agility, creativity, and craft into the game, and more time feeding it what it wants, which is simple: useful content fast. Our guide to social media curation (socialmedia.biz). SEO is Dead.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

FEBRUARY 24, 2014

Google Trends tells you what keywords consumers use and when. LEARN FROM THE COMPETITION: You can compare your keywords to competitors through online resources like Alexa (free) and Compete (paid). Define conversion activities at the start. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

JULY 26, 2011

trends I see is internal shorthand. Even worse, after we spend all of this time, resources, hours, money, and brain trust on creating insightful analysis and share it for free. Don't just excerpt a social media news article onto your blog. I am in the middle of guiding some new bloggers over at Marketing Conversation.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

NOVEMBER 24, 2014

Finding a good resource that achieves results is like hiring a good electrician, plumber, or auto mechanic. Search volumes, keyword search trends, competitiveness, CPC (Cost Per Click – what others pay) leading to keyword recommendations are a key phase in an SEO proposal. Find the right one and and you’ve found an invaluable asset.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

DECEMBER 17, 2021

.” As with the first edition , I have culled a wide variety of reading and listening re: the state of work, employment trends, emerging ideas and practices, etc. There are many perspectives to consider and lenses by which these significant trends can and should be viewed. Our biggest finding?

Work Management 104

Work Management Thought Leadership Paid Search Agency Distribution 104

Biznology

JANUARY 16, 2019

Despite its low reach (mostly young adults) as compared to other social media networks, Tumblr has experienced a humongous amount of content generation. The ever-changing online marketplace requires you to be on your toes, fully-abreast with the on-going trends. 8 Identify the latest trends with Quora. billion websites.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Biznology

FEBRUARY 14, 2020

That said, manual CRM has not only become a time-consuming and labor-intensive task, but it’s also a drain on your financial resources. Using the right software, you can automate everything from the processes we discussed in this piece, all the way to social media and digital marketing in general, finance management and invoicing, and beyond.

Work Management 104

Work Management Marketing Management Software Digital Transformation 104

Biznology

DECEMBER 11, 2018

Chris: Salesforce Marketing Cloud is a digital marketing platform that is made up of several technologies and has grown as a result of a series of acquisitions and innovations, beginning in 2011 with social media marketing and through today where the breadth of solutions covers every aspect of marketing.

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Biznology

MAY 9, 2012

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. My starting point and best initial resource is always the client.

Relevance 80

Relevance Planning Psychographics Wikipedia 80