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Balancing social resources across multiple business lines

Sprout Social

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. It’s so much more than posting.

Resources 100
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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

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Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. Social media advertising strategy: The basics.

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Want to hear more from renowned B2B marketing leaders?

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