Digital B2B Marketing
JUNE 19, 2012
According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Opportunity: Inform and deliver value in your B2B social media program.
Digital B2B Marketing
FEBRUARY 12, 2013
Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). You know what?
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Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.
Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.
Digital B2B Marketing
AUGUST 23, 2011
In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Know Your Audience.
Digital B2B Marketing
AUGUST 23, 2011
In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. For social media to become an important part of the marketing mix [.]. 44% connect with brands on Twitter for discounts (source).
Digital B2B Marketing
MARCH 25, 2011
In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. Don't dismiss research for gut. Views expressed are my own.
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