Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. this year,” said Zoe Soon, VP at the IAB Experience Center in a release. billion in revenue in the U.S. billion in revenue in the U.S.

Guidelines 99

Guidelines Deliverability Transparency Click Rate 99

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform. Get MarTech!

Advertising Agencies 108

Advertising Agencies Media Verticals Paid Search Agency 108

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Paid Search Agency Aggregators Forecasting 110

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. But MAT releases offer many positives, like guaranteed placements and consumer-focused messaging.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon. Get MarTech! In your inbox.

Multivariate analysis 111

Multivariate analysis Forecasting API Paid Search Agency 111

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 97

Hubspot Landing Pages Budget Programs Work Management 97

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 95

Marketing AI Advertising Agencies Paid Search Agency API 95

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Amazon 114

Amazon Ideal Customer Profiles User-Generated Content Outreach 114

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 86

Enterprise Management Hubspot Paid Search Agency Work Management 86

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Measured has a new media measurement platform featuring AI and machine learning. Measured has a new media measurement platform featuring AI and machine learning. Agent Copilot leverages this data alongside AI to automate processes.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing. Get MarTech! In your inbox.

Marketing AI 82

Marketing AI Allocation Zoominfo ROAS 82

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI? Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 104

Paid Search Agency Planning Touchpoints Mobile Advertising 104

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. The post This week’s roundup of AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 113

Paid Search Agency Domain Gartner Barriers 113

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management. That’s not good.

Marketing AI 62

Marketing AI Paid Content Marketing Management Forecasting 62

Martech

JANUARY 11, 2024

NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. The post AI-powered martech releases and news: Jan. Get MarTech! In your inbox. Business email address Subscribe Processing. 11 appeared first on MarTech.

Marketing AI 86

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 86

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. That being said, only 37% are “extremely confident,” and 20% are just “somewhat confident.”

Social Media 240

Social Media ROI Social Marketing Media 240

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams. The post AI-powered martech releases and news: Jan. See our article here for ways to prevent that.

Marketing AI 78

Marketing AI Paid Search Agency Lead Ranking Psychographics 78

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Improve your reporting on return on ad spend by using the new release to track LinkedIn Carousel Ads within HubSpot (beta).

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Brandpoint

FEBRUARY 17, 2024

What is their media usage is like? Be sure not to utilize one mat release for multiple audiences. MAT Release distribution When I watched the Olympics, it was easy to see that timing was everything. Thankfully, your efforts to achieve success in the world of mat release distribution will require a little less precision.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Marketing AI 113

Marketing AI Media Paid Search Agency Privacy 113

Martech

MARCH 17, 2023

“Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release. The post Habu releases new data clean room enhancements appeared first on MarTech.

Paid Search Agency 92

Paid Search Agency Amazon Advertising Agencies Template 92

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 91

Enterprise Management Hubspot Terms and Conditions Sample 91

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 108

Enterprise Management Advertising Agencies API Multi-Channel 108

Martech

MAY 4, 2023

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts. Get MarTech! In your inbox.

Marketing AI 105

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 105

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August. Processing.

SMS 94

SMS Hubspot Template Marketing Automation Services 94

Martech

AUGUST 17, 2023

It provides automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets. The post This week’s AI-powered marketing technology releases appeared first on MarTech. App Science has a new AI feature within its Insights analytics dashboard. Get MarTech!

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Martech

MARCH 21, 2023

Social media scheduling tools have long been a part of the digital marketer’s stack at larger and more mature organizations. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. If this option is chosen, LinkedIn will share one new job per day as a pre-scheduled post on the organization’s Page.

Linkedin 108

Linkedin Features B2B Marketing B2B 108

Zoominfo

OCTOBER 28, 2020

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145