Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

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Social Media Allocation Social Marketing B2B Marketing 237

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

MARCH 7, 2022

According to Bryan Spunt, CEO of Seek Discomfort , social media marketing is one of the best marketing methods you can use to promote products for your e-commerce brand. Effective Social Media Marketing Means Establishing Relationships. So, he set out to connect with more people to share what he has learned with others.

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Social Media Social Marketing Media Work Management 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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Social Media Trends Media B2B 117

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. People use social media to discover answers to questions they haven't yet thought of. The answer?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. It’s all about building meaningful relationships with the right people. Catch all episodes here.

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PR Media Transparency Startups 117

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

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Youtube Hubspot Tactics Video Marketing 99

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Catch all episodes here. Meet Jamie.

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Social Media Social Marketing Media Transparency 125

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

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Social Media Media Brand Identity Branding 78

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. It can even make managing your social media presence easier and more efficient than ever before. How HubSpot Increases the Efficiency of Your Social Media Management.

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Social Media Hubspot Media Marketing Management 76

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening is transformative here as it creates a strong foundation for long-term customer relationships. Social listening plays a vital role in this area.

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Social Media Ideal Customer Profiles Media Customer Satisfaction 109

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

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Youtube Promotion Spending Video Marketing 145

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Can you actually measure the ROI of social media? Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

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Social Media Media Transparency Webinar Metrics 158

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

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Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Social Media Social Marketing Media Curation 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

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Viral Marketing Social Media Video Marketing Media 128

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. Social Media Marketing Budgets. 500 companies.

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Social Media Paid Search Agency Social Marketing Media 159

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

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Social Media Advertisements Advertising Tools 107

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

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Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. An influencer media kit can clue you in on all of the above, granted you know how to audit one. In this post, we’ll dig into what to look for in a media kit to ensure better creator partnerships. What is an influencer media kit, anyway?

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Media Viral Marketing Case Studies Youtube 93

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

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Youtube Top of Funnel Lead Scoring Lead Ranking 65

Trade Press Services

SEPTEMBER 18, 2023

Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

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Youtube Facebook Video Marketing Viral Marketing 134

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. Authentic social media marketing strategies are about more than just gaining followers and likes; it’s about fostering a genuine connection with audiences and giving a real-life experience.

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Social Media Social Marketing Media Loyalty 52

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

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Youtube Brand Identity Branding Advertising Agencies 59

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

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Youtube Marketing Budget Marketing & Strategy Allocation 130

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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Social Media Social Marketing Examples Planning 126

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

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Youtube Analytics Click Rate Demographics 59

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

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Paid Content Social Media Work Management Marketing Management 124

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

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Social Media Social Marketing Media Planning 135

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. What are your top techniques for getting brands to stand out from the noise on social media? Oh, and use video.

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Social Media Media Youtube Communities 127

The Marketing Blender

DECEMBER 13, 2022

The 4 essentials of social media marketing for businesses. Having a strong presence on social media is more important than ever. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. A Clear Goal .

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Social Media Social Marketing Planning Media 97