Data Cleaning/CRM Appending

AUGUST 27, 2020

Weave a story but don’t dilute a social cause. In today’s time, people like brands to have a voice on social issues or have a stand on topics that concern general awareness and uproar. Also, don’t be regressive and don’t preach or practice concepts that can place you amidst crossfire of netizens. You can’t go on in a BAU mode.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Hubspot

MAY 7, 2013

Today, the majority of customer comments on social media go unanswered. Social spam is on the rise , and company tweets often read more like broadcast messages than genuine shares. Has social just gone completely off the rails? If we regress to the mean, we fail. We''re overcoming what we turned social media into.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

Marketing Insider Group

JANUARY 10, 2012

The business cycle has taken a little longer to heal but I believe we are more likely to take off in 2012 than we are to regress. Whether it’s tablets, smart phones or the social apps and internet connections these consumers are after, today’s consumer are increasingly in charge. Consumers Are In Charge.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Marketing Interactions

SEPTEMBER 30, 2018

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. There are four quadrants in the RMM; irrelevance, shifting relevance, social relevance, and radical relevance. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

EveryoneSocial

MARCH 17, 2021

“The social object that unites people isn’t a company or a product; the social object that most unites people is a shared value or purpose.” Enter the ERG. Nilofer Merchant. Grassroots Groups and Leadership Councils.

Resources 81

Resources Social Media Media Budget Programs 81

Hubspot

JANUARY 8, 2013

If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. Let’s pretend we had very convincing data that showed none of our potential customers use social media. Should we still do it?

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Convince & Convert

APRIL 11, 2012

He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. I thought it would be helpful to retrieve five tips from under my photography “hat” that should help anyone curating or shooting still images for their social and digital channels. But don’t stop there.

Social Media 147

Social Media Tips Media Peer-to-peer 147

Valasys

JULY 15, 2021

Whenever you order online, open an email, r interact with a mobile application, or post on social media, a bungle of data is generated, which is used for real-time operations and also to be stored about the transaction. All these analytical processes use statistical analysis methods like regression and clustering.

Analytics 52

Analytics Marketing AI Work Management Marketing Management 52

Hubspot

APRIL 17, 2018

If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. What brands do you like or follow on social media and why?". Your competitors are likely using social media.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Webbiquity

JANUARY 31, 2017

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. Showcase reviews: Buffer Social, Cent Muruganandam, Perception System.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

SocialPilot

DECEMBER 7, 2023

This includes both In-Network sources (accounts you follow) and Out-of-Network sources (accounts you don’t follow). The In-Network source compiles recent tweets from the accounts you follow. These tweets are ranked based on a logistic regression model that predicts your likelihood of engaging with the tweet’s author.

Twitter 77

Twitter Work Management Lead Ranking Tips 77