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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Social media. Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. Direct mail. E-commerce sites.

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