Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Equipped with your first-party data, you can then layer new channels onto your media strategy by activating it with Dynamic Audiences.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

AUGUST 29, 2018

Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent). To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

Porch Group Media

NOVEMBER 29, 2022

And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. The post The Shift from Media Planning to Audience Planning first appeared on V12.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. What Is Retail Media? billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Zoominfo

DECEMBER 28, 2020

Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call. Target your most valuable leads.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Image: Beeyond Media.

Paid Search Agency 119

Paid Search Agency Optimization Ads Mobile Advertising 119

Buffer

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It’s especially difficult in the social media space. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. [Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Convince & Convert

MAY 16, 2014

.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media. Bad recommendations, conversely, lowered purchase intent by 11%. An online share is worth $.33

Social Media 150

Social Media Media Skype Storytelling 150

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 14% higher purchase intent. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 57% higher brand consideration.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

FEBRUARY 27, 2023

Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Better Traction On Social Media When your marketing strategy considers the importance of content, you’re more likely to gain attention on social media. Identify the target mix of the best 50-100 keywords.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Porch Group Media

MAY 30, 2019

The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10 – 15 years.

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. If your organization is not investing in B2B intent data, then you are falling behind. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. However, there is a better, more modern way for streamlining how you launch targeted display ads across websites, apps and social media: MarketingOS from ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Porch Group Media

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Porch Group Media

JUNE 6, 2019

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Digilant

JANUARY 18, 2024

Retail Media Networks (RMN) RMNs are a key emerging channel for the tournament, but they also provide a direct avenue to harness first-party data for targeted advertising. Align your brand with the purchasing intent of engaged viewers, ensuring you reach consumers at an optimal time during their purchase journey.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Inbox Insight

OCTOBER 27, 2023

Third party intent data : This type of data is collected from third party sources across the internet about a customer’s online behavior, such as their searches, web visits, purchases, and more. Final thoughts Buyer intent data has fundamentally changed the way prospecting is done.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Televerde

MARCH 20, 2024

There’s no quick-fix way to make your social media platforms direct paths to sales conversion. The Vanity Metrics Fallacy In the world of social media, vanity metrics – likes, shares, follower counts and the like – are celebrated as indicators of success. But let’s face it, the equation isn’t that simple.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Martech

FEBRUARY 8, 2024

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

FEBRUARY 11, 2024

Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

FEBRUARY 13, 2023

The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Purchase intent. Below are the biggest takeaways. Game-related buzz.

Buzz 90

Buzz Purchase Intent Social Media Youtube 90

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Image: Lyft Media. Why we care.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ads Enterprise Management 91

Launch Marketing

APRIL 12, 2023

If there is inconsistency, someone consuming a piece of content on social media might have a different idea of your who and what than someone who receives a marketing email. Even more important than that, those who view consistent messaging across platforms and channels increase their purchase intent by 90%.

B2B Marketing 117

B2B Marketing B2B Purchase Intent Marketing & Strategy 117

Oktopost

SEPTEMBER 12, 2023

Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. Jump to Section: What is Intent Data? How Do You Collect Intent Data? Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

SocialPilot

JANUARY 14, 2024

46% of social media traffic to the company’s website comes from LinkedIn. 80% of B2B leads coming from social media are from LinkedIn. As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77