Biznology

FEBRUARY 24, 2015

Who knows whether I actually love the books just written by my best friends, The Creator’s Code by Amy Wilkinson and Mindful Work by David Gelles — I do, and have ready Amy’s book and am savoring David’s right now — or if the publicity I have engaged in is authentic, unpaid, or even inspired. It doesn’t matter. you protest.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? What are the skills required for a first-class social media team?

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

JULY 12, 2010

Image via Wikipedia. That might have worked once, but today, everything your company does can end up in a public venue, where it might look a lot worse than it does in the policy manual. Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance.

Wikipedia 80

Wikipedia Public Relations Tagging Social Media 80

Biznology

OCTOBER 17, 2013

Photo credit: Wikipedia. There were also serious hooks into social media: music videos and parodies, endless tweeting during and after the VMAs, and tons of digital media coverage. Internet Marketing Public Relations Digital marketing digital strategy Miley Cyrus mtv video music award publicity Saturday Night Live'

Marketing Analytics Tools 80

Marketing Analytics Tools Planning Public Relations Wikipedia 80

Biznology

MAY 22, 2012

Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. So, that’s good. Always remember “the essence of the Way is detachment,” according to Bodhidharma.

Social Media 80

Social Media Media Wikipedia Facebook 80

Biznology

NOVEMBER 8, 2013

Photo credit: Wikipedia. There are three types of content you can post, which I call mini, midi and maxi content (yes, like hemlines): Mini: Tweets, text messages, photos, social media shares (on LinkedIn, Facebook, Google+ and so on), pins, comments on other peoples’ content.

Public Relations 80

Public Relations Press Wikipedia Content 80

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Image Credit : Wikipedia. In a nutshell, the blog was fake. Whole Foods Market. Fyre Festival.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Biznology

APRIL 2, 2014

Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” So don’t pay attention when people say they don’t believe in social media.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

NOVEMBER 25, 2014

The Internet should allow us to get to know Iraqis, Palestinians, Afghans, Russians and Iranians first hand so we can decide for ourselves whether we believe what our Government and our media tells us about Iraq, Israel, Afghanistan, Russia, and Iran. Ask Taylor Swift: her #1 job is social media engagement — singing’s her hobby.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing' Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

MAY 17, 2013

Photo credit: Wikipedia. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website' When each is operated in a silo, opportunities are missed.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

JANUARY 13, 2014

(Photo credit: Wikipedia). So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? This can’t go on forever, at least not in B2B (the media is hooked, I’m afraid). Numbered lists have become ubiquitous as a sure-fire way to write content.

Mobile Marketing 80

Mobile Marketing Public Relations Wikipedia Internet Marketing 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? There are endless opportunities in digital media marketing. SEO is an essential digital media marketing tactic.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JULY 15, 2010

Image via Wikipedia. I had several people talk to me about my recent post, " Do you know how to operate in public? State Farm was embarrassed when a private letter was publicized in social media and mainstream media, all because a diligent employee followed accepted procedure in a situation that might have demanded an exception.

Public Relations 80

Public Relations Wikipedia Opinions Act-On 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. Share it on StumbleUpon. Email this to a friend?

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

JANUARY 26, 2011

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I

Public Relations 80

Public Relations PR Wikipedia Press 80

Hubspot

SEPTEMBER 4, 2014

Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.

Social Media 28

Social Media Media PR Public Relations 28

Biznology

DECEMBER 13, 2013

Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. We stress that in the transparent world of social media, authenticity is even more vital.

Wikipedia 80

Wikipedia Viral Marketing Public Relations Internet Marketing 80

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 5, 2010

Image via Wikipedia. In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. Facebook might not need the money. For the moment, there is no sign of it.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

JULY 22, 2010

Image via Wikipedia. You can use social media to create your own positive presence, but to do so, you need to have a story that people are interested in. So, you can tell stories about the good things that your business does for the public and for your clients. I recently got a question from a company with a problem.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. Thus began my foray into search engine optimization. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

DECEMBER 20, 2011

Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Social media monitoring dashboards across the Unites States, Canada, and Europe will be spending the Holidays alone. Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Biznology

MAY 27, 2014

In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content. Public relations. That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.    This is also radically changing the concept of public relations in the social age.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JULY 14, 2015

Jeb Bush (Photo credit: Wikipedia). These promises end up shaping the political persona of these candidates, and with the over-simplistic stereotyping by the media, the primary selection process pushes their brand image further to the right or left, beyond the interests of mainstream voters.

Brand Identity 80

Brand Identity Branding Wikipedia Trust Marketing 80

Biznology

OCTOBER 31, 2011

Image via Wikipedia. Recently, I wrote a post that recommended, “ Don’t be afraid of fake reviews ,” to help business owners know how to respond to an angry post in social media. That advice was questioned by one correspondent, who asked, “How deeply do you respond in public?”

Wikipedia 80

Wikipedia Social Media Work Management Privacy 80