Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

Public Relations 74

Public Relations PR Press Conference 74

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. Lyft & Netflix : Strange Mode. Photo Credit: PR Examples.

Public Relations 101

Public Relations Examples Campaigns PR 101

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Media Contact List.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Finetune your social media channels .

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. That’s just one example.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. Enter social media. Here’s our rundown of the trends we expect to see emerging: Welcome to the new age of social media! “Ding dong the old social media is dead, which old social?

PR 62

PR Social Media Media Public Relations 62

Brandpoint

OCTOBER 23, 2020

With such a saturated market of news and information, controlled media is not only a way to gain full control over the perception of your brand, but also guarantee that your content is seen. Haven’t heard of controlled media? What is controlled media? When a news outlet covers a story on your brand, that’s not controlled media.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. These metrics go beyond traditional measures like media coverage and press release distribution.

PR 65

PR Trends Public Relations Transparency 65

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Coming this November. Episode 1 is now available.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

AUGUST 4, 2021

Use more video. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. When shown a video message, respondents tended to enter a happy, pleased, or alert state and feel less fatigue.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Creating a MAT may seem simple but comes with many considerations.

Media 122

Media PR Paid Search Agency Distribution 122

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. For a quick intro, see the video below. ORM isn’t static.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. In those years, nearly all social media content was written (with a side order of UGC photography). Today, social media is manifestly visual. A video editor? A videographer?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

APRIL 11, 2024

Also interesting, Perplexity has a placeholder where videos will someday be listed. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. I also liked the option to view images of the technology stack on the right side of the page.

Marketing Automation Services 111

Marketing Automation Services Bundling Marketing Management Public Relations 111

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. What do social media management services include?

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

JUNE 30, 2021

June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. KITCHENER, Ont. Accelerated by the pandemic, the digital-first era has arrived in full force.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 82

PR Public Relations Brand Identity Branding 82

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Vidyard

FEBRUARY 16, 2022

KITCHENER, Ontario – February 16, 2022 – Vidyard , the leading video platform for businesses, today announced that more than 12.5 million people across 250,000 companies are now using its video messaging and video hosting tools. About Vidyard Vidyard is the leading video platform for businesses.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Request responses in social media format.

Social Media 85

Social Media Work Management Marketing Management Process 85

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. It can then be shared widely across different channels such as email and social media. The idea is to expose TOFU prospects. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences.

Social Media 80

Social Media PR Media Public Relations 80

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Coming this November. Episode 1 is now available.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50