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Customer Experience Matrix
JULY 15, 2013
If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. marketing automation vocus social media monitoring small business marketing'
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?
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Customer Experience Matrix
JANUARY 25, 2012
Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Say you’re selling a product related to, oh, circuit boards. A beta version of Nimble was released early last year.
Customer Experience Matrix
MAY 30, 2007
SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing.
Customer Experience Matrix
MAY 7, 2015
Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Still closer to home for marketers, InboundWriter and Acrolinx score marketing content for effectiveness before it is released.
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