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Customer Experience Matrix

Media

Public Relations

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. marketing automation vocus social media monitoring small business marketing'

Marketing Automation Services

Marketing Automation Services Marketing Automation Marketing Management Social Marketing

SAS Survey on Marketing Measurements Gives Odd Results

Customer Experience Matrix

MAY 30, 2007

Respondents found direct mail to be the significantly less well measured than other media: 33% said direct mail measurements were either “very” or “somewhat” effective, compared with 50% to 58% for advertising, collateral, public relations and events. But the details were perplexing.

Customer Surveys

Customer Surveys Planning Marketing Management Lead Scoring

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Customer Experience Matrix

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

SAS Survey on Marketing Measurements Gives Odd Results

Webinars

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