Media and Public Relations - B2B Marketing Zone

Is Social Media Wasted on PR Agencies?

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies

Demand Generation Agencies PR Social Media Paid Search Agency

The PESO Model & Your Demand Generation Strategy

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Earned Media generates engagement through activities that are not paid placements. .

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Webinar Metrics

B2B Marketing Zone

The Point

Is Social Media Wasted on PR Agencies?

The PESO Model & Your Demand Generation Strategy

Webinars

Stay Connected