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Social Media is NOT a Question; It's an Operating Cost

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If your business is online, you need social media - end of story. A recent study found that 60% of consumers worldwide expect brands to respond on social media channels when questioned. This rapid integration of social media into business practices is a clear indication of its popularity and utility.

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What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

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Gabriel Marketing Group (GMG), a marketing consulting and public relations firm, were happy to answer these questions for us. GMG is a marketing, branding, and public relations firm that is largely focused on high-growth technology companies. Tell us a little bit about Gabriel Marketing Group. What’s your specialty?

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The 5 Biggest Facebook Marketing Mistakes

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If you use Facebook right, it can be one of the most cost-effective marketing tools in your company's public relations arsenal. If you use it wrong, the popular social media platform might reach nobody at all -- or worse still, reach thousands with a poorly conceived message. Don't post and update just to fill a quota.

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Content Marketing in the 90s: What Was It Like?

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Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . Public Relations in B2B made product brands, and often drove valuations of companies. But print doesn’t just refer to brochures, of course. .

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5 Big Brands Absolutely Crushing It With Contests

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Here’s how it worked: each Basecamp user logged into their account and signed up for the contest, at which time they were given a code to share on social media and with friends. Grounded in simple principles, this campaign encouraged existing users to hustle toward peer-to-peer referrals with awesome incentives.

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What’s Being Taught in Modern Marketing College Courses?

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On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .

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43 Execs Explain How Millennials Impact B2B Buying Committees

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Orbit Media | Co-Founder. . . Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Each of these preferences is central to social media in general, so it's not surprising that they extend into the decision making process for purchases.