Sales Lead Insights
Three reasons why the future of public relations is red hot
grow - Practical Marketing Solutions
MARCH 2, 2015
I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? This’s not far from pitching press releases to media outlets, is it?
A Public Relations Case for Digital Marketing
SEPTEMBER 12, 2012
Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Since 2004, digital marketing has evolved to include not just Web sites and SEO, but social media, content marketing, newsjacking, online PR, customer service, video, audio, blogs, microblogs, Tumblr, Pinterest and the list goes on. Storytelling.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Use social media to promote it.
The Public Relations Metamorphosis: Social Media is Here to Stay
DECEMBER 13, 2012
Public relations strategies and tactics have certainly come a long way in the last several years. With the advent of new technology and burgeoning new social networks at our fingertips, the definition of public relations now embraces the words, “engaging” and “relationship building.” Well, it’s now obvious that social media is here to stay.
Should PRSA Sanction Public Relations Practitioners?
NOVEMBER 29, 2013
In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.
24 Sphere Bytes Reflect Core Learnings about Social Public Relations
AUGUST 30, 2013
When you are recruited to write a monthly column about a specific area of practice—public relations—relating to maximizing social business, one tends to spend that dedicated time on the big picture, including focusing on matters that impact and resonate with the majority of enterprise leaders, rather than a localized, topical and transient organizational “campaign” or … Continue Reading 24 Sphere Bytes Reflect Core Learnings about Social Public Relations by Judy Gombita - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
Death by Content: How Press Release Abuse Killed Public Relations
AUGUST 31, 2011
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Public Relations, as a profession and a function, will simply cease to exist.
Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
MAY 24, 2012
Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., grunt out some canned corporate or marketing messages on social media platforms…after five revisions and three levels of approval). Note I recognize that there are many enlightened marketers and salespeople in social media.)
Dominate Your Next Event With a Great Public Relations Strategy
Modern B2B Marketing
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Event Goals and Metrics. How many press releases will you write?
Bytes from the PR Sphere: Distilling the Social Components of Public Relations
SEPTEMBER 27, 2011
Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. Remember what I just said about distilling down the essence of a concept for social media? Public Relation
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
MARCH 19, 2013
public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. What he or she has posted related to the subject on social media outlets. Snooze. Opening a new office?
How Putin’s brand inspires Trump
SEPTEMBER 16, 2016
As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. This turns a vibrant news media into an echo chamber for the Kremlin, minimizing and even eliminating journalists who oppose him, as well as inserting peacemaking and military initiatives into regional conflicts like Syria and Israel-Palestine. Both are authoritative kindred spirits. Like this post?
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. It’s about relating, it’s about engaging.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Trust me.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?
Analyze your target’s buying process, for greater marketing efficiency
OCTOBER 7, 2016
Consider which media make the most sense at each stage. When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Voila! Let’s look at how this works. But you can get more granular. And so on.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter?
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor at a tech news site. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Give me facts.
Is your social media marketing about listening or talking?
JUNE 5, 2012
You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Rightfully so.
A sales pitch isn’t a relationship
AUGUST 31, 2015
rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. It had been pitched as a “get acquainted” call. Time Machine.
The state of the nation on SEO, content strategy and earned media
grow - Practical Marketing Solutions
JANUARY 20, 2015
What’s the role of customer connection in this? A few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. What you’re saying is that SEO today almost harkens back to traditional public relations.
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Social Media marketing agency social media marketing
Social media monitoring: why it’s a must
MAY 6, 2015
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.
Hey PR: make way for content and creativity
MAY 6, 2016
Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Social media was the second driver, cited by 71% of respondents. The top skills after writing?
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. Earned media. The post The state of earned media blogger outreach appeared first on Biznology.
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.
In praise of social media mediocrity
MARCH 26, 2013
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Related articles. Come on!
I’m an influencer, pay me more!
JULY 26, 2016
Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Lucky for me, a major focus of our time together was influencer marketing.
Are you a social media forager?
JUNE 18, 2013
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. And you surely won’t starve foraging. You’ll always be fed. Do you need to?
Your team is the best content source for search
MAY 17, 2016
Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. If there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, He actively uses social media to explore the evolution of those relationships. So, it was an honor to be included.
What brands and consumers get from long vs. short form content
SEPTEMBER 29, 2016
Content Marketing Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Arthur Sulzberger Brand Experience brand gatekeeper Brand Trust branding Content Consumption Content marketing Jr. We have no one to blame but ourselves. Do we expect the consumers of product driven content to evaluate ethics and objectivity? Like this post?
Influencer marketing tools of the trade
JUNE 14, 2016
TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! OK, now on to tools.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaTotally! Bragging rights? Thanks in advance.
What’s Changed, What Hasn’t in Media Relations
MAY 13, 2013
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). As you know, the news media is not dead. Photo credit: lierne.
Is your website’s newsroom missing key pieces of content?
JULY 22, 2016
If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. In today’s fast-paced world, immediacy is key for so many people, especially media professionals working on a deadline. Links to Media Coverage. Contact Information. Do not do this. Summary.
Your digital PR needs to account for emotions
MARCH 2, 2016
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. But video seemed to take it to a new level.
Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR
DECEMBER 28, 2012
As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. Today it is blindingly obvious that if you have space limitations at least one social media address should be in the ad mix. Related articles.
How to Handle a Crisis on Social Media
JANUARY 10, 2014
At some point, every small business may have to deal with a public relations crisis. Social media has the power to fan the flames of crisis or douse them on the spot, social media strategist Whitney Zatzkin says. “No matter what the crisis, social media should play a role in your communication strategy,” she says. Have a plan in place. Respond quickly.