Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Ann Taylor is a Sr.

PR 136

PR Public Relations Marketing Management Storytelling 136

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Ann Taylor is a Sr.

PR 120

PR Public Relations Marketing Management Storytelling 120

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In They’re all becoming media that we’re interested in.”. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “I If you’re going to be a media organization, then you have to behave like one,” he explains.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “I If you’re going to be a media organization, then you have to behave like one,” he explains.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JUNE 16, 2016

That’s not to say that these functions aren’t necessary anymore—the marketing jobs of the old world still exist--branding, advertising, public relations and events.

Paid Search Agency 120

Paid Search Agency Trade Show Marketing & Strategy Public Relations 120

Sales Engine

AUGUST 23, 2016

Since it was marketing’s job to create awareness using one-to-many types of mediums like trade shows, advertising, and public relations, a well-trained sales rep could easily pick up where marketing left off and fill her calendar with new opportunities using the phone, knocking on doors, and asking for referrals.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120