Paul Gillin

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When Bad News is Good

Paul Gillin

As a rule, public relations professionals advise their clients against getting involved in a confrontational interview such as this, but in Aslan’s case it has worked out splendidly. Scores of articles have appeared in mainstream media. The story is a microcosm of the new media industry. Related articles.

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What Should Apple Do?

Paul Gillin

However, Apple shuns social media of all kinds. Its main communication to the market on the iPhone reception issue has been this letter from its public relations department , which invites no response. Tags: Social Media businessblog corporate marketing Apple consumerreports crisis crisiscommunications iphone.

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Groupon Digs the Hole Deeper

Paul Gillin

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. I don’t know who counsels Groupon about public relations.

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Remembering Peter Morrissey

Paul Gillin

I was teaching social media and he had a small agency, Morrissey & Co., He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. with a young staff who were eager to learn.