Industrial Marketing Today
Three reasons why the future of public relations is red hot
grow - Practical Marketing Solutions
MARCH 2, 2015
I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? This’s not far from pitching press releases to media outlets, is it?
A Public Relations Case for Digital Marketing
SEPTEMBER 12, 2012
Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Since 2004, digital marketing has evolved to include not just Web sites and SEO, but social media, content marketing, newsjacking, online PR, customer service, video, audio, blogs, microblogs, Tumblr, Pinterest and the list goes on. Storytelling.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Use social media to promote it.
The Herb Schmertz Era: When Public Relations Had Some Balls
JULY 5, 2013
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. returns on business-related goals. Content. going.
How to Build Public Relations Media List [Video]
MAY 23, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. All rights reserved.
24 Sphere Bytes Reflect Core Learnings about Social Public Relations
AUGUST 30, 2013
When you are recruited to write a monthly column about a specific area of practice—public relations—relating to maximizing social business, one tends to spend that dedicated time on the big picture, including focusing on matters that impact and resonate with the majority of enterprise leaders, rather than a localized, topical and transient organizational “campaign” or … Continue Reading 24 Sphere Bytes Reflect Core Learnings about Social Public Relations by Judy Gombita - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
The role of public relations in lead generation for B2B firms
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies.
Dominate Your Next Event With a Great Public Relations Strategy
Modern B2B Marketing
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Event Goals and Metrics. How many press releases will you write?
Death by Content: How Press Release Abuse Killed Public Relations
AUGUST 31, 2011
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Public Relations, as a profession and a function, will simply cease to exist.
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
MARCH 19, 2013
public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. What he or she has posted related to the subject on social media outlets. Snooze. Opening a new office?
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. It’s about relating, it’s about engaging.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Trust me.
Stop Negative Public Relations Before It Happens
NOVEMBER 10, 2010
Heard the latest example of a company receiving negative public relations via the web and social media? That customer service error led fully fledged public relations debacle: Alaska Airlines Hates Families After reaching a dead-end with the company, the couple turned to the Internet to air their complaints (which seem reasonable). Everyone is in Public Relations.
Bytes from the PR Sphere: Distilling the Social Components of Public Relations
SEPTEMBER 27, 2011
Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. Remember what I just said about distilling down the essence of a concept for social media? Public Relation
Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
MAY 24, 2012
Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., grunt out some canned corporate or marketing messages on social media platforms…after five revisions and three levels of approval). Note I recognize that there are many enlightened marketers and salespeople in social media.)
I’m an influencer, pay me more!
JULY 26, 2016
Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Lucky for me, a major focus of our time together was influencer marketing.
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor at a tech news site. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Give me facts.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?
Hey PR: make way for content and creativity
MAY 6, 2016
Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Social media was the second driver, cited by 71% of respondents. The top skills after writing?
A sales pitch isn’t a relationship
AUGUST 31, 2015
rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. It had been pitched as a “get acquainted” call. Time Machine.
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter?
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. Earned media. The post The state of earned media blogger outreach appeared first on Biznology.
Is your social media marketing about listening or talking?
JUNE 5, 2012
You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Rightfully so.
Social media monitoring: why it’s a must
MAY 6, 2015
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.
Influencer marketing tools of the trade
JUNE 14, 2016
TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! OK, now on to tools.
The state of the nation on SEO, content strategy and earned media
grow - Practical Marketing Solutions
JANUARY 20, 2015
What’s the role of customer connection in this? A few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. What you’re saying is that SEO today almost harkens back to traditional public relations.
Your team is the best content source for search
MAY 17, 2016
Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. If there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)
In praise of social media mediocrity
MARCH 26, 2013
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Related articles. Come on!
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, He actively uses social media to explore the evolution of those relationships. So, it was an honor to be included.
Are you a social media forager?
JUNE 18, 2013
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. And you surely won’t starve foraging. You’ll always be fed. Do you need to?
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Social Media marketing agency social media marketing
Your digital PR needs to account for emotions
MARCH 2, 2016
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. But video seemed to take it to a new level.
A course correction for influence marketing measurement
grow - Practical Marketing Solutions
MAY 23, 2016
But he has a large social media following. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar. But he has a large social media following.