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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Use Social Media Platforms to Your Advantage.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

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Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. How email and social media can supercharge your lead generation strategies. One of the biggest responsibilities and challenges for marketers is generating leads.

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

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17 social media management tips for productivity and organization

Sprout Social

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.