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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. But there are plenty of others.

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EU’s ruling against Facebook a big blow to first-party data usage

Martech

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. What happened. Get MarTech!

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Rev Ops Barometer H2 2021

Liveintent

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Social data. Audience data. Brand effectiveness data. Email data.

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How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

Facebook users provide personal data with the expectation and trust that Facebook’s promise to build this community would be delivered with full privacy protection. The 2018 Edelman Trust Barometer found that trust in social media is only 41% globally.

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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Jamie was puzzled.

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SMS marketing is taking over

DotDigital

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection.

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