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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). Utilize the power of social media to make sure lists stay fresh and active. What You Can Do.

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Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business

Visitor Queue

In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […].

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Marketing use cases for data clean rooms

Martech

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

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The Shift from Media Planning to Audience Planning

Porch Group Media

And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves.