Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 80

Social Media B2B Thought Leadership Media B2B 80

Marketing Insider Group

DECEMBER 18, 2023

Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Sharethrough? Why Outbrain?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Cold Calling 100

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Boost Social Media Engagement.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. What are your top techniques for getting brands to stand out from the noise on social media? Video works.

Social Media 127

Social Media Media Communities Youtube 127

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4 billion in 2022. In our case, that works well.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Marketing Agencies 1 265

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Contently

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists.

Content Marketing 191

Content Marketing Content Case Studies Advertising Agencies 191

SmartBrief - Marketing

MARCH 17, 2024

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Unlike your social media audience, your email list belongs to you. These can be social media channels that belong to your brand or completely external sites like online directories.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Makes sense.

Twitter 127

Twitter Product Planning Transparency 127

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms. With over 2.5

Social Media 77

Social Media Media Analytics Communities 77

Champion Communications

MAY 16, 2023

Take a look at our key takeaways from the report: Securing coverage Crafting the perfect pitch is vital to getting responses from journalists and securing top-tier media opportunities. When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. A company blog is the most effective way to leverage social media.

Social Media 100

Social Media Media Merchandising B2B 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Meet Kevin.

B2B Thought Leadership 91

B2B Thought Leadership Transparency Thought Leadership Marketo 91

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Press releases. Social media: Post at least once on Facebook, LinkedIn, and Instagram. YouTube: Pre-event, take time to create a promotional video. Advertising. Signature lines. Other people’s audiences. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Buffer

FEBRUARY 21, 2023

We created a folder of marketing assets (like graphics and social media post copy) to make it easy for others to promote the nominations form, and did the same when announcing the honorees to help people celebrate them. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. It’s really through social media.” The post Can Tesla Ride Earned Media Forever?

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Social Media 125

Social Media Ideal Customer Profiles Paid Search Agency Press 125

Trade Press Services

SEPTEMBER 18, 2023

Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194